T-Mobile Will Acquire Ryan Reynolds' Mint Mobile In $1.35 Billion
On Wednesday, T-Mobile revealed that it would be acquiring Mint Mobile, a low-cost wireless service, as part of a wider deal worth up to $1.35 billion.
In addition to Ultra Mobile, an international calling service, and cellular wholesaler Plum, the parent company of Mint Mobile, Ka'ena Corporation, will be acquired.
According to a press release announcing the acquisition, Reynolds, who bought a minority ownership share in Mint Mobile in 2019, would continue in his "creative role on behalf of M
Reynolds stated on Twitter on Wednesday, "I never thought I'd own a cellular firm and I definitely never dreamt I'd sell it to T-Mobile. Life is strange, but I'm quite proud of mys
The purchase of Mint Mobile by T-Mobile is intended to strengthen the company's own prepaid offerings.
In a Wednesday YouTube video with Reynolds, CEO Mike Sievert promised users that Mint's $15 per month price structure will remain in place.
Caldwell was the son of singers who hosted a musical variety TV show called "Suppertime." He was born in New York and raised in Florida.
Long-term, implementing the marketing strategy for which Mint has become renowned to new areas of T-Mobile will also be advantageous, according to Sievert.